Your Google Business Profile is a wonderful free marketing tool that can help you show up higher in local search results. But are you using it to its full potential?

Your Google Business Profile might seem like a “set it and forget it” tool, but if it’s outdated, incomplete, or inactive, you could be losing potential clients without even realizing it.

For most people, a search starts on Google, so the goal is simple: make it easy for Google to confirm that your business is real, active, and located where you say it is.