Get to Know Us
Looking for a Squarespace designer who blends strategy with artistic sensibility? Here’s who we are and why we build websites the way we do…
Goodwin Creative
Squarespace Web Design
& Business Solutions
Our Values
Do Our Stars Align?Our Mission
We leverage our digital skills and expertise to partner with creative projects that spark joy, have impact, address important issues facing our world today
We proudly support inclusive, progressive, and earth-centred values in everything we do.
We are a reforestation partner.
Since 2019, 1.5% of revenue for every website project has gone to reforestation efforts on the BC coastline, or a forest near you. 1,046 trees and counting! We partner with One Tree Planted to get this done. You can read all about that here.
We give back.
We sponsor non-profits and community organizations every year to help elevate their message. You can see some of those projects in the portfolio. We invite Indigenous-run businesses to apply for our 15% off grant.
The History
Goodwin Creative is a family studio built on a foundation of years of creative work, long-term trusted client relationships, and a shared belief that good design should solve problems and help people.
The studio, originally known as Goodwin Studios, was founded by Jude Goodwin, whose 30+ year career in design and publishing established the values that continue to guide our work today — collaboration, community, and genuine care for clients and their goals.
Over time, Goodwin Studios became a trusted creative partner for a close-knit community of clients. When the studio transitioned to Goodwin Creative, those relationships transitioned too. Today, Jude’s clients are now my clients at Goodwin Creative, and that sense of continuity and trust remains central to how I work.
Growing up surrounded by art, music and storytelling, stepping into Goodwin Creative felt like a natural evolution. I’ve continued to grow the studio with a focused specialization in Squarespace web design — blending strategy, efficient systems, and an artistic approach to create products and services that feel intentional, welcoming, and aligned.
While tools and platforms have evolved, the foundation hasn’t changed. Goodwin Creative remains a collaborative, values-driven studio supported by a curated team of trusted creatives, including Jude :) (Yes Jude is still here !)
xo Sky
Meet the Team
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![Sky Goodwin with long brown hair, wearing glasses with a dark frame and makeup with shimmery eyeshadow, smiling in front of a large, white peony flower.]()
Sky Goodwin
FOUNDER, CREATIVE DIRECTOR & SQUARESPACE DESIGNER
Sky Goodwin is the creative director behind Goodwin Creative, specializing in Squarespace websites that balance modern strategy and artistic expression.
Building on the studio’s legacy, Sky’s been working with websites since the early 2000s and blends creative design with efficient project management to help artists, wellness professionals, and small businesses shine online.
Sky approaches each project with curiosity and attention to detail. She brings a calm, friendly energy to everything she does and loves collaborating with people who are making a positive impact.
Sky wears many hats — from mom to designer and business owner to yogi, meditator, writer, bookstore aficionado, and local DJ. You can keep up with her here.
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![Jude Goodwin with long grey hair wearing headphones, smiling at the camera, sitting in front of an iMac computer with a red and blue webpage open, in a well-lit room with a desk lamp and office supplies.]()
Jude Goodwin
FOUNDER, SENIOR CREATIVE CONSULTANT
One of the original founders of Goodwin Creative, Jude is a content creator with over 30 years experience in the digital design and publishing industry.
Her work laid the foundation for the studio’s values — prioritizing meaningful relationships, and creative solutions that genuinely serve clients. Jude’s long-standing client relationships continue to shape the studio today, with many of her clients now working with the next generation of Goodwin Creative.
Jude remains an integral part of the studio’s legacy and creative philosophy, offering insight, perspective, and experience that continues to inform our approach.
Jude is also a songwriter, barbershop singer, award winning poet (and Sky’s Mum). You can read her on Substack here.
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![Yvonne Hanson with blonde hair, wearing a grey turtleneck and black leather jacket, posing against a dark grey background.]()
Yvonne Hanson
CONTRACTOR, PHOTOGRAPHER
Yvonne is an event, portrait, and fashion photographer based in Vancouver, British Columbia. She runs a small team of photographers, content creators, and videographers, and captures bold and creative images that focus on elements of geometry, shadow, lighting, and reflection.
You can catch her on her popular Youtube channel here.
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![Audrey Thizy with glasses and long dark hair in a braid, smiling, wearing a white cardigan and beige skirt, standing indoors against a wooden background.]()
Audrey Thizy
CONTRACTOR, WEB & PRINT DESIGN
With over 20 years of experience across photography, acting, and cultural production, Audrey brings a unique and holistic perspective to her work—rooted in visual storytelling, creative intuition, and a deep understanding of the artistic process.
Audrey is also a photographer specializing in creative portraits, brand & lifestyle photography, and street photography. You can see her work on IG here.
How We work.
We Work With a Small Team
That means we can pay extra special care to your details. You get personal, personable one-one attention from us from step one to launch.
We Let the Creative Process Lead
We’ve worked out our timeline through trial and error over the course of the last seven years. We deliver an efficient, productive services with a relaxed and patient approach that prioritizes the creative process and leaves room for life to happen.
Here for a Good Time, and a Long Time
We’ll take good care of you, even after your website has launched. Founded in 2000, we love that happy clients come back to us again and again. We’re in your network to stay.
We Invest in Health & Wellness
We reserve a portion of each work day for family, meditation and self-care. This gives us the fuel we need to bring 100% to our creative work.
We integrate balance, calm, and clarity into our creative process — so your project feels both purposeful and beautiful.
We know aaaaall about social media, but we will def recommend you get off of there as much as possible.
We’re Unconventional
We believe in calm business, lots of sleep and flexible schedules inside of a can-do mindset. We avoid business attire, the rat-race and don’t subscribe to “busy is better”. We foster this space-making in all that we do, and encourage you to as well.
Fine artists
Artisans
Photographers
Film-makers
Art & Production Studios
Costume Designers
Writers / Authors
Musicians / Composers
Bloggers
Literary Publications
Who We Work With
Activists
Speakers
Life Coaches
Business Coaches & Consultants
Community Leaders
Influencers
Spiritual Consultants & Communities
Not-for-Profits
Places of Worship
Psychologists / Counsellors
Body & Movement Therapists
Yoga Teachers & Studios
Education Facilities / Private Schools
Can’t wait to meet you!Let’s create a website that is strategic, intentionally designed, and aligned with your hopes-and-dreams vision.
