The 10-Minute Weekly Task That Can Boost Your Business on Google
This is part of a series of articles on Local SEO for small businesses researched and written by Jude Goodwin, SEO geek since 1995.
Post Weekly on Your Google Business Profile
If you’re a local business owner trying to get noticed online, your Google Business Profile (GBP) is one of the most powerful tools you can use. It shows up in Google Maps, local search results, and sometimes even above traditional websites. But here’s the part many business owners overlook: your profile works best when it’s active—and one of the easiest ways to stay active is by posting on it weekly.
This simple habit can help improve your visibility, build trust with customers, and even boost your local search rankings.
Let’s walk through why weekly posts matter, what kinds of content to share, and how to make it a sustainable part of your local marketing strategy.
Why Posting Weekly Helps Your Business
Google wants to connect searchers with the most relevant, up-to-date businesses. When you post regularly on your profile, you’re showing that your business is alive, engaged, and offering fresh value. That alone can help you stand out in search results.
Your posts also:
Give searchers quick, helpful insights
Encourage engagement and clicks
Help you rank for more relevant search terms
Build credibility with both Google and potential customers
Think of GBP posts as little “check-ins” that say: We’re here. We’re active. And we’ve got something worth seeing.
What Should You Post Each Week?
This is one of the most common questions business owners ask. And it’s a good one—especially because GBP posts aren’t the same as full blog posts. They’re much shorter, more like mini-updates or social media-style blurbs.
They appear directly on your Google listing in search results, so they’re seen by people who are already looking for what you offer.
Here are the best types of content to post:
1. Tips and Advice
Educational content shows off your expertise and builds trust. These posts should offer quick, practical insights your audience can use. If you’ve written a full blog post on the same topic, you can link to it from your GBP post.
Example topics:
3 Things Every Small Business Should Track Monthly
What You Can Deduct at Tax Time (And What You Can’t)
How to Keep Your Bookkeeping Organized Year-Round
Sample GBP Post:
3 Things Every Small Business Should Track Monthly
Staying on top of your finances is easier when you focus on these three things:
Monthly income
Outstanding invoices
Expense categories
We help businesses like yours stay organized and stress-free all year round. Want to see how to track these efficiently—and what tools to use?
Want to make this process stress-free? Bookkeeping help is just a call away.
📞 [Your phone]
🌐 [Link to your website]
2. Promotions or Offers
If you're running a special deal, limited-time offer, or free consultation, your GBP is a great place to advertise it. It grabs attention early in the customer journey—before someone even clicks to your website.
Examples:
Free 30-minute consult for new clients this month
15% off QuickBooks setup through January 15
Book a full-year bookkeeping package and save
3. Events or Reminders
Even if you’re not hosting traditional events, you can use this space to post about important business dates, deadlines, or seasonal reminders.
Examples:
We’re closed December 24–26 for the holidays
T4 preparation starts February 1—get your paperwork in
Year-end bookkeeping: Let’s get you organized before the deadline
Event posts have the added benefit of staying visible longer (until the event date passes), giving you more time in front of potential clients.
4. Business Updates or Highlights
Sharing updates builds transparency and helps people feel more connected to your business. It also gives Google more content to associate with your profile.
Examples:
We’ve added payroll services to better support small businesses
Now serving clients across British Columbia
Meet our new team member: Sarah, Senior Bookkeeper
5. Behind-the-Scenes or Photos
Photos make your profile more engaging and build trust. A quick snapshot of your workspace, a new system setup, or even a “day in the life” shot can go a long way.
Don’t overthink it—people like seeing the human side of your business.
How to Write a Great GBP Post
Here’s a simple formula to follow:
Keep it between 80–300 words
Start with a headline or hook
Share 1–3 sentences of value
End with a call-to-action like “Call now,” “Learn more,” or “Read the full blog”
Add a photo or graphic when possible
Most posts take less than 10 minutes to write, and you can schedule them in advance using GBP management tools if you want to stay ahead.
Make It a Weekly Habit
Posting weekly isn’t about being perfect—it’s about being present. By showing up consistently, you’re not only giving your audience more reasons to choose you, you’re also giving Google more reasons to show your business in local results.
If you already create blog content, simply pull short excerpts and turn them into GBP posts. If you don’t, just share what’s happening in your business or give one piece of helpful advice each week. That’s all it takes to stand out locally.
Ready to Start Posting?
Your Google Business Profile is more than a digital listing—it’s a live platform that can bring real results. By posting weekly, you’re building visibility, trust, and momentum.
Need help creating a content calendar or coming up with weekly post ideas? Let’s connect. We’d love to help you show up and stand out where it matters most—right on Google.
