How to Export Squarespace Analytics

Help! I relaunched my Squarespace website but now all my old data is going to expire and Squarespace tells me there’s no way to export it. What can I do?

Upgrading your website to Squarespace 7.1 is an exciting milestone. Whether you are doing a massive template build-out or refreshing your layout during a Design Day, moving to 7.1 gives your brand the fluid, modern foundation it deserves.

But there is one major hurdle that often catches site owners off guard: Squarespace does not have a native “Export” button for your historical website analytics. If you are sunsetting an old 7.0 website, you might be staring down the terrifying prospect of losing years of historical traffic data, top pages, and audience insights once your old subscription expires. Because Squarespace does not offer an Analytics API, you can't simply plug in an app to download the numbers.

Fortunately, there is a brilliant, out-of-the-box workaround to preserve your data and build your own private analytics database. Here is how to do it.

Step 1: Capture the Data (The Screenshot Method)

Trying to manually type out years of analytics into a spreadsheet is a recipe for burnout. Instead, we are going to use screenshots—but not just regular snipping.

To save time, view your Squarespace analytics from a macro level. Set your date ranges to Yearly rather than monthly.

Full Page Screenshots

Using Chrome, look up and install the free Google Chrome extension GoFullPage.

Once installed, open Analytics from your Squarespace dashboard.

Custom Date Range

Choose a ‘custom’ date range - typically from Jan 1 - Dec 31 of each year you need to save. Then, choose ‘Traffic’ from the left menu and click the GoFullPage extension. It will automatically scroll down the page and capture the entire page as one long, high-quality image file which you should download as a PDF.

Repeat this for ‘Engagement’ and then, if applicable ‘Sales’,

Repeat this for each year of data you want to save.

Step 2: Combine the Captures into a Master PDF

You can keep all the downloaded PDFs as individual files in a folder. However, if you’re archiving decades, this could become unwieldly. Your next step is to stitch all those yearly screenshots together into one tidy file.

• If you have Adobe Acrobat: Simply use the "Combine Files" tool, drag all your PDFs into the window, arrange them by year, and save the final file as a single PDF.

• Free Alternatives: If you don't use Adobe, you can use secure, free, browser-based tools like Smallpdf or PDF24. Just drag and drop your images into their "Merge PDF" tool, and it will generate a cleanly paginated PDF document of your entire website history.

Step 3: Build Your AI Analytics Engine

Now that you have your master PDF, you can use modern AI tools to perform OCR (Optical Character Recognition). The AI will "read" the pictures of your graphs and tables, effectively turning your PDF into a conversational database.

Much better than a simple spreadsheet, your AI Analytics Engine can answer all your questions about your data. Popular pages, long-term trends, traffic analysis - it’s all there at your fingertips.

Here are the three best ways to process your new statistics data:

1. Google NotebookLM (Highly Recommended)

NotebookLM is arguably the best tool for this specific job. Anyone with a Gmail has access to this fantastic data-analysis tool.

Create a custom Notebook for your Traffic Stats and upload your master PDF as a "Source." NotebookLM will anchor itself entirely to that document. If you weren’t able to combine your PDFs, not to worry. Just upload all of them to NotebookLM.

Chat With Your Data

• At the bottom of the NotebookLM screen, you will see a standard chat box. You do not need to know any fancy "prompt engineering" or code to use it. Just talk to it like it is an assistant sitting across the desk from you.

• Type a request like this: "Act as my data analyst. Please look at all the years of data and generate a simple table comparing our Total Pageviews and Unique Visitors for each year."

• Or try this: "Look at the 'Top Pages' lists. Which 5 articles or pages were the most popular overall over the last decade?"

Verify with "Clickable Citations" (The Best Feature)

• When NotebookLM answers you and builds that table, you might naturally wonder, "Wait, did the computer actually read my messy screenshots right?"

• This is the absolute best feature of NotebookLM: Clickable Citations. At the end of every fact or number it gives you, you will see a tiny grey number, like [1].

• Click that little number. NotebookLM will instantly pop your PDF open on the screen and highlight the exact screenshot and the exact line where it found that specific number. You never have to blindly trust the AI—you can verify its math with a single click.

2. Google Gemini

If you want a faster, more conversational approach, you can upload your PDF directly into Google Gemini.

• The benefit: Gemini has incredible file-handling capabilities (allowing uploads of up to 100MB per file). It processes images and PDFs incredibly fast. You can ask it to identify decade-long trends, such as which specific articles or pages remained consistently popular year after year, and have it immediately draft an executive summary of your site's growth.

3. ChatGPT

ChatGPT is another powerhouse for data extraction, particularly if you are on the Plus plan.

• The benefit: ChatGPT Plus allows massive file uploads (up to 512MB per file). You can upload your analytics PDF and ask ChatGPT's Advanced Data Analysis to extract all the text and numbers, format them correctly, and give you a downloadable .csv or Excel file, finally giving you that raw spreadsheet data Squarespace wouldn't provide.

Tip: Be sure to backup your data screenshots. We use our Google Drive for this purpose.

Squarespace Analytics Data gives you traffic stats that reach far beyond just Google (Analytics and Search Console). They track all visits and sources from the internet. Losing your historical data shouldn't be the price you pay for upgrading your digital home. With a few browser extensions and a little help from AI, you can keep your insights safe and step into your new Squarespace 7.1 site with complete peace of mind.